thekleelab

從心理系到資訊傳播系、從理科到文科,從教育業到科技業。曾經從事自閉症治療師、電商執行員、每天趕作業的「留學生兼打工族」、到現在的社會菜鳥。我人生好多元呀! 這裡有著我的離職 — 轉職 — 赴台留學 — 工作的生活紀錄。本人熱愛設計、心理學、軟體科技,也喜歡走在台北小巷子發掘小店家~

【Finding vs Insight】如何從 finding 找出 insight?

很多時候,我們習慣把數據資料收集起來,然後就直接報告。可是這並不是好方法,沒看出你在思考啊~ 這裡簡單說明一下 Finding 及 Insight 的差別....

很多時候,我們習慣把數據資料收集起來
然後就直接報告。
可是這並不是好方法,沒看出你在思考啊~

這裡簡單說明一下 Finding 及 Insight 的差別

Finding:spell out facts
Insight:tell your audience what the numbers means

這裡準備了5個例子,供大家參考~
**以下都是以英文來舉例,因為我是從線上課程紀錄的 XD

【例子 #1】
Finding:
There are many different online pizza ordering systems
只列出市場上有很多系統,但這多種系統說明了什麼?

Insight:No one has a great pizza configurator. This represents an opportunity for us.


【例子 #2】
Finding:Pet owners are heavy mobile users and 90% have smartphones.
這數據對業主來說,有什麼用處?

Insight:Mobile is a big opportunity for your client because the target audience are heavy mobile users. (They should probably consider a mobile optimized or responsive site.)


【例子 #3】
Finding:
Newsletter signup rate 4%
說明了公司有 4% 的註冊率,那對於市場競爭來說是好還是壞?

Insight:Your newsletter sign-up is double the industry benchmark


【例子 #4】
Finding:
A remote tool reveals Tumblr get's 74% of it's traffic by direct visits.
這是個好現象,但不夠有力度的感覺。

Insight:Most Tumblr users begin their experience by visiting Tumblr directly.


【例子 #5】
Finding:There are tons of these tools out there and they're all different. (Your slides only show several screenshots)
看到大家使用不同的工具系統,所以呢?

Insight:Not sure if it's just for branding, or it's more about no one has good usability. I suspect the former. Out of the market, Dominos and PizzaHut were the best and felt the least like webforms.


p.s. 以上純筆記記錄~

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