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Programmatic Consultancy AI Digital Launches ELEVATE Optimization and Outcomes Platform with New Accountability Score

AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has launched its proprietary platform ELEVATE. Designed for the programmatic marketplace, ELEVATE is an optimization and measurement solution that empowers brands to make the most of their digital advertising dollars by helping marketers to make clear correlations between digital campaigns and brand and business outcomes. It’s an optimization and measurement platform built for programmatic trading by programmatic traders.

ELEVATE offers a distinct metric called the Accountability Score, which is specifically designed to help brands identify growth areas within media plans that drive unique and unduplicated audiences, minimize ad fraud, and improve brand outcomes. ELEVATE includes metrics to ensure brand safety and address invalid traffic. The platform will also provide brands with total access across data, inventory, scale, and devices to their own target audience and can reach consumers at all touch points across their bespoke consumer journeys.

With ELEVATE, marketers will on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform is designed for all types of media buys across all channels. However, it’s especially unique for CTV and streaming, as CTV currently lacks accountability to performance metrics.

“AI Digital sets out to reimagine how brands and the industry can capitalize on programmatic’s future with ELEVATE. Our experience with the platform has been very positive. We have had better campaign outcomes and are able to more easily demonstrate how campaigns are driving towards brand goals, which is top of mind for marketers,” said Marina Miller, EVP, Marketing & Media Strategy, Media Brokers International (MBI), one of the nation’s leading independent agencies. “We believe ELEVATE will push the industry forward and make media more accountable.”

Following the ethos of helping marketers realize the full potential of programmatic, AI Digital’s ELEVATE shifts the programmatic definition of success away from traditional metrics of impressions, reach, and clicks to more meaningful outcomes such as brand equity and lower funnel actions. ELEVATE improves programmatic optimization, brand and business outcome measurement by providing comprehensive and accountable insights into the audiences, channels, creatives, geographies, and publishers that are driving results.

“Programmatic was promised to be a marketing utopia for CFOs and corporate C-suite; greater accountability to sales/business metrics, precision audience targeting, and real-time optimization. Unfortunately, for some, the practice has been mired in brand safety challenges, invalid traffic, and performance tied to vanity metrics versus long-term returns,” said Stephen Magli, Founder and CEO at AI Digital. “ELEVATE is a solution that aims to establish a higher standard in programmatically traded marketplaces and enable marketers to realize the potential of programmatic.”

 

About AI Digital – AI Digital is a full-service, global programmatic consultancy that empowers agencies & advertisers with digital expertise and instant data enabled programmatic infrastructure across all media types and access to all leading premium publishers and inventory. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs . AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io.

Original link: Web3Wire

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